Marketing support for IT solutions
A product is the foundation of efficient sales. IT manufacturers and vendors continuously launch new products or optimize the functioning of the existing ones on the market. Are able to follow the changes that accompany this process with an efficient marketing message? Has your product received the support it deserves; have you established market segments for which the product is designed; have you personalized a coherent marketing message for the particular segments, so as to stimulate or change the behavior of your Customers; can you estimate the cost of a lead and whether it is worth developing your own marketing and telemarketing team?
You certainly have a website; send out mailings; use web browser advertising; make the effort for the information on your products to appear in the Internet services of the industry; you initiate your presence on the social media, etc. But can you determine the efficiency of those activities?
The comprehensive services supporting marketing offered by MARKETER-IT are the guarantee that the money spent will turn into a widespread recognizability of your brand on the market and a high degree of conversion into purchase orders.
Each IT organization offers a different customer value. Each product has different, frequently specific characteristics and its end user or business in a particular segment. In consequence, our approach to the provision of marketing support services is individual.
In the course of individual talks we select optimal tools and communication channels in order to reach a specific target group with the message on the products. In one case it can be the development of a landing page, with appropriate content and e-mail communication, in another, preparing a case study and promotion of a publication in Internet services, in still another, a study and monitoring of user traffic on websites, or support in organizing events, or ensuring that new potential customers appear on the event.
The professionals behind MARKETER-IT will help you select the tools, develop the contents and form of the message and communication channels for the marketing contents.
We know from our customers that our approach works, because…
- we optimize the costs of their marketing activities, because we provide outsourced marketing services,
- we provide them with the marketing automation IT tools, which enable the identification and tracking of user activity on their Internet resources,
- we create contents and efficient form of marketing communication and we make sure that it reaches the particular people, businesses and organizations,
- we organize events or provide support in their organization (conferences, seminars, etc.) and we ensure the presence of new, potential customers.