Research of the IT market
You claim to have good products and professional services? Do you know if your competitors think the same? Do you know that both you and they reach the same customer? Do you know how the market perceives your products and services? Do you always know what to offer to whom? Do you ever hesitate while making decisions how to develop your product portfolio? Are you contemplating entering new sectors or industries? Are you sure you know what customers say?
The IT products and services market is highly competitive. The position on the market depends on how the products and services are adapted to the preferences and needs of the customers. Without knowing the market, the customers, their level of satisfaction, dissatisfaction or grounds for the IT decisions they make, you cannot assume that your products and services will catch
MARKETER-IT has the knowledge of the market and customers, essential for organizations in the IT industry, and can share it with you.
The MARKETER-IT professionals use the following methods of market research:
Interviews. A technique of direct conversation conducted by an interviewer with a respondent, noting down the answers in a specially designed questionnaire or its electronic counterpart. We use two types of interviews:
- CATI (computer-assisted telephone interviewing), i.e. an interview technique using specialist software. During a phone conversation the interviewer asks questions and marks the answers or writes them down in the particular fields. The results are immediately saved in a central database. This technique eliminates interviewer’s errors, shortens the time of research and allows for the ongoing monitoring of its progress. The script responsible for showing subsequent questions makes sure the data collected are logically coherent.
- CAWI (computer-assisted web interviewing)is a technique using an electronic survey a respondent completes individually, using a computer or another tool with Internet access. The results are saved directly to a central database. The script responsible for displaying the subsequent questions guarantees logical coherence of the data collected. This technique allows for a relatively quick completion of the research, and respondents can complete the questionnaire at a convenient time.
Desk research. Research technique based on the analysis of the existing data available from different sources, such as the press, the Internet, analytic reports, statistical data reports and their mutual verification and merger.
Our customers often tell us that thanks to our cooperation they started making sales and marketing decisions, also in terms of product and partner strategy, based on specific and reliable knowledge of the market and customers. We know from our customers that our approach works, because…
- we provide them with the information and data about the needs of the market and organizations in terms of IT, based on which they could adapt and rationalize their marketing activities and sales offer,
- we provide them with the information about the reasons for organizations’ satisfaction or dissatisfaction with the IT solutions used and the positioning of their company and products against their competitors,
- we inform them what IT solutions, and to what extent are used by organizations, which facilitates their decision-making in terms of product or service development,
- we look for market niches for the new products and services, as well as markets,
- we inform them why they succeed once in a while, but also, unfortunately, why they lose more often.